What is SEO or Search Engine Optimization all About?
If you own or manage a website you should know the benefits and best practices of SEO or search engine optimization. SEO is a part of the Internet marketing field and involves search ranking for web pages in non-paid, or organic, search engine results.
Keywords are the key. When people search for a product or service what words or phrases do they type in the search box? In general the keyword phrases related to that page, with the most traffic, are the ones to target. If your web page sell cars in Calcutta then the keyword phrase "Cars in Calcutta" needs to be in the title tag in that page's HTML code as well as the spiderable text or copy on that same page.
SEO is about customer traffic ,conversions and return on investment (ROI). If potential customers are unable to find your web pages then they can't purchase your product or service. The more qualified customers that see your web pages the higher your sales figures and profits.