Thursday, February 21, 2008

Local Search for Small Business Success

The Benefits of Local Search to Bricks and Mortar

Are you optimizing for local search? The value of local search has been discussed within the Internet marketing industry for some time. Yet, like many search engine optimization (SEO) concepts, most small business webmasters and owners don't take full advantage of best practices SEO in their website's design. This includes local search optimization.

What is local search?

Business website owners and webmasters need to insure that their web pages will show up in search results when someone types in the search box their town and product or service. That's what local search is about. Forget the Yellow Pages. With the use of mobile internet devices this concept becomes even more important.

So what do you need to do to get seen and become local? The best way is to put the address or city where the business is located on every webpage within the site. This needs to be done in plain text and not as an illustration or picture. Checking and updating your Google Maps listing is also a good idea. Another local SEO technique would be to add the business location in the alt tags of pictures if appropriate. Local picture searches should not be overlooked.

Local search provides the small business owner with a simple way to receive high rankings for his business when customers are searching for a local listing of his product or service.

If you are a small business owner reading this and you don't have a website for your business the time to act is now. Waiting does hurt you. It takes time to receive high ranking for your keywords in the search results. The clock starts ticking when your website is created.

For basic best practices SEO techniques visit Maximum Exposure SEO .

Your SEO questions and comments are welcome.